Part of


The Podcast Host
30 Days of Audience Growth


Utilise your existing audience to reach new listeners. Your fans are your best marketers.


Learn techniques and methods for getting your podcast in front of loads more people.


Shape impactful, powerful content that’ll be loved and shared by your listeners.

Course Summary

  • 59 in-depth lessons
  • 50 video tutorials
  • 9 text guides
  • 43 action-prompting tasks
  • 1.5 hours of learning

Taught by: Colin Gray

CEO of The Podcast Host

Colin is the founder of The Podcast Host and has been writing, podcasting & broadcasting, and teaching others how, for over 10 years.

What We Cover

In this course you get short actionable daily videos over the course of a month.

Each one gives you a tip, then sets you a task.

The aim is simple – to help you grow your audience.

The videos are broken up into themed modules too, so there's a sense of direction and progression as you move through the course.

Growing Your Audience by Knowing Your Audience

When people love what you do, they'll basically do your marketing for you.

So let’s make your listeners love your show even more than they do already.

In this module, we'll help you get to know your audience, so that you can create optimal content tailored to their every need.

Do this, and they'll share and talk about your show enthusiastically for years to come.

Enabling Your Audience

Here it's all about making the most of those who already listen to your show.

We'll help you encourage them to DO something with the content they've just heard, delve deeper into your other material, always come back for the next episode, and share your show with others!

This module will help you gradually move people from casual listeners to raving fans

Helping Yourself by Helping Others

With things like promotion and growth, we can be fooled into thinking that we need to channel all our energy into talking about our own stuff. But often the opposite is true.

The internet’s a noisy place, and people tend to tune obvious self-promotion out.

But through helping promote others, you can also raise your own profile, build relationships, and get in front of lots more people.

And this module has 7 effective tips and tactics for doing just that.

In-Person “Real Life” Visibility

Your podcast and audience may exist online, but that doesn't mean we should ignore the offline world when it comes to growing your audience.

Meeting people face-to-face can be extremely effective for building deep, meaningful, and lasting relationships.

That's why we'll compliment our computer and smartphone use with a fair bit of “real world” interaction in this module.

For many, that might be quite an uncomfortable thought. But it's a worthwhile endeavor, as you'll find out…

Being Discovered

There's a lot you can do to make yourself more easily found.

The biggest part of this is creating content that people want. Answering questions they're actually asking. That makes it appeal to them, and it makes them more likely to share it with others.

In this module, we'll try to find out what people are searching for in your niche through a range of tools and tactics.

After all, audience growth depends a lot on giving the most people in your niche what they want

Then, how to make sure you show up for that on your website.

Getting in Front of Your Target Audience

This module is all about going out and finding listeners through gaining new visibility.

There’s a number of ways you can get in front of new audiences and new people, in a manner that’s going to encourage them to check out your podcast.

These 7 tips and tactics will help you grow your numbers, build new relationships, and become a real authority in your field.

Managing Expections
Text: How Many Downloads Should I Be Getting?

Quick Wins
Text: Introduction
Video: Tweet About Another Podcast (1:27)
Video: Being Interviewed on Other Podcasts (1:55)
Video: Record Vox-Pops (2:56)
Video: Creating a “Best Podcasts for…” Roundup (2:28)
Video: Writing a Guest Post (1:28)

Being Found Easily
Video: Introduction (1:17)
Video: Ask your Whole Audience (2:59)
Video: Ask One of Your Audience (2:12)
Video: Question Research (2:39)
Video: Episode Titles (2:40)
Video: The Rest of the Page (4:11)

Growing Your Audience by Knowing Your Audience
Video: Intro: Why Survey Your Listeners? (1:10)
Video: Listener Demographics (1:47)
Video: Your Show Format (1:39)
Video: Looking After Your Listener (2:14)
Video: Podcast Discovery (1:59)
Video: Dislikes & Annoyances (2:05)
Video: Making It Work (4:21)

Enabling Your Audience
Video: Intro: Setting up Your Platform (0:40)
Video: Calls to Action (2:58)
Video: Social Sharing Buttons (2:18)
Video: ‘How it Works’ Page (2:45)
Video: Keyword Research (3:19)
Video: Creating Memorable Links (4:01)
Video: Helping Listeners Navigate (3:54)

Help Yourself by Helping Others
Video: Intro: Looking Outwards (0:42)
Video: Tweet About Another Podcast (1:27)
Video: Co-Hosted Episodes (1:45)
Video: Making a Montage Episode (2:41)
Video: Creating a “Best Podcasts for…” Roundup (2:28)
Video: Review a Product or Service (1:29)
Video: Create a Sponsored Resource (3:07)
Video: Support a Podcast on Patreon (1:17)

In-Person Promotion
Video: Intro: Getting Yourself Out There (1:19)
Video: Signing up to (1:29)
Video: Major Conferences in Your Niche (1:41)
Video: Plan a Live Recording (2:05)
Video: Record Vox-Pops (2:56)
Video: Finding Other Clubs, Societies, & Events (1:16)
Video: Creating a Local Podcasters’ Group (1:19)
Video: Recording at Live Events (1:40)

Gaining New Visibility
Video: Recording at Live Events (0:19)
Video: Being Interviewed on Other Podcasts (1:55)
Video: Using (1:01)
Video: Using Traditional Media (2:08)
Video: Being Featured by Apple (2:46)
Video: Awards & Competitions (1:03)
Video: Supporting a Charity (1:36)
Video: Writing a Guest Post (1:28)
Video: Creating a Promo Trailer (3:58)

Advertising Your Podcast
Text: Introduction
Text: Advertising on Social Media
Text: Promoting a Podcast on Google Ads
Text: Advertising on Overcast
Text: Advertising on Spotify
Text: Advertising in Print Magazines
Text: Podnews Advertising

What Our Customers Are Saying

Don't just take it from us, let our customers do the talking!


“My experience with ThePodCastHost made my podcast launch possible. I overcame a lot of my fears early on. I highly recommend The PodCast Host to anyone. I owe The PodCast Host a tremendous debt of gratitude.”

The Digital Wealth Digest Podcast

Richard Brown

“I only have great things to say about The Podcast Host. Not only in the quality of their production work, but also with their knowledge and insights around technology, equipment & advice in podcasting.”

Richard Brown
Director, The Property Voice

“Colin is the man when it comes to helping you launch a podcast or improving your podcasting skills. The online courses were invaluable and his advice along the way superb.”

Andrew Hart
Financial Advisor, The Voyantist

“As someone who literally had no idea how to go about starting a podcast I am so glad I found Colin! If I hadn’t signed up for the Producer Package then I know I would have become completely overwhelmed and would never have managed to bring my podcasting plans to fruition. I’m going to be honest and say that I worried about the monthly cost but I can safely say that it is indeed money well spent. The time I have saved trying to learn to do all of the things that Colin took off my hands has been spent creating good content and building my platform. Colin and the team have a great system going. Everything is streamlined and easy and [the team are] there as a mentor throughout. If you want to concentrate on creating great content for your show, hire the Podcast Host to worry about everything else!”

Julie Christie
Julie Christie Photography

Jackie Brambles

Despite my 30 years of experience in programme-making, Colin and his team’s insight into what makes a podcast compelling is invaluable. I would strongly advise any first-time podcaster to bring The Podcast Host on board as your podcast coach, partner and safety net. Both he and Matthew were calm, reassuring and had endless patience whenever I stumbled and got me back up and running quickly, with even more knowledge as a bonus. I honestly wouldn’t make a podcast without them and I’d strongly suggest, neither should you!

Jackie Brambles
CEO, Broadstance Media

Simon Allison

Colin and his team have been a massive help in setting up our series of podcasts. My colleagues and I went into the world of podcasting knowing nothing. However with Colin’s support, it turned a really legal podcast into something fresh and exciting. The Podcast Host was instrumental in assisting us, from a theme tune to giving us useful content to use in our podcasts. We have turned from Podcast Plebs into to Podcast Prim-donnas! We would recommend The Podcast Host to anyone.

Simon Allison
Partner & Specialist in Employment Law, Blackadders LLP

Still Not Sure? Don't Be Shy

We're always happy to chat. Email us here, or tweet @thepodcasthost if you're feeling social!

Interested in Taking the Course?

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